Bayer Ford

Every year automakers win awards. Some are very prestigious and gratifying, while others don't carry the same weight. The Edison Awards fall into the former as they are a tribute to Thomas Alva Edison's continuous pursuit of excellence and inspiration to drive America to the forefront of innovation. After demonstrating creativity, ingenuity, and global economy at this years Edison Awards, Ford walked away with three Golds and one Silver.

Within the category of Applied Technology, the American automakers won a Gold for their Rear Inflatable Seatbelts. Designed to inflate in the event of a car accident, the cutting-edge…

If you're like most people, you associate chocolate more with confections or wine pairing than you do with the automotive industry. Ford, however, has used their eye for chocolate to create a new technology. Officially dubbed MuCell, the technology is capable of creating lighter plastic parts that are just as strong as their traditional counterparts. As auto manufacturers around the world have been challenged to lighten their parts, while at the same time retaining their integrity, this puts the American automaker at the forefront of industry.

How did Ford do it? After scrutinizing an Aero chocolate bar, the award-wining…

There aren't a lot of options available for car buyers who want a customizable, affordable, small car. The first one that might pop into mind is the MINI Cooper with its optional racing stripes and fun, retro colors. In the near future, Ford will offer a welcome alternative: the 2012 Ford Fiesta. Giving potential consumers yet another reason to consider the face-lifted, fuel-efficient hatch, Ford is offering three new packages specially designed to reflect driver's personal sense of style

"The Fiesta customer loves accessories and personalization," says Lew Echin, Global Car Marketing Manager, Ford. "These packages extend the…