Technology is starting to become one of Ford's selling points and strengths as they have made huge strides on this front. With the addition of their EcoBoost engine to a lot of their vehicles, including the upcoming 2012 Ford Explorer, saving energy has become this American auto makers top priority.

Implementing various "infotainment" accessories into their new cars and trucks, available at Bayer Ford located at 200 E Central Ave, Comanche, TX (such as Ford Sync and Bluetooth integration) the company has successfully tapped the youth market they so heavily battled its competition for.

The resale price of the cars will be even higher after adding SiriusXM to new Fords. Stock market followers are excited to see what tide Ford is turning:

"Ford is adapting to consumer demands and are taking risks to increase market share in other categories. The company is experimenting with new designs which should help sales. A few years ago?Ford's retail sales were truck and truck-based utility sales. In 2011, almost 2/3 of Ford's retail sales are now cars," according to seekingalpha.com.¹

Ford earned between $1.6 and $1.9 Billion in profits during the third quarter. It seems that if this trend continues, we'll have Ford autos around for decades to come.

Source: ¹http://seekingalpha.com/article/312008-ford-and-sirius-profit-from-strong-automotive-trend